Product & Retail Director 

产品和零售总监

Main Responsibilities:

• The Product and Retail Director will curate an exceptional retail experience that resonates with and complements the experience of our exhibitions. We want our retail space to stand out as an hybrid between the best of the classic museum stores and the most innovative concept stores. 产品和零售总监将打造一个与展览相得益彰、引人入胜的卓越零售体验。我们希望我们的零售空间能够融合传统展览馆店铺的精华与最具创新概念的风格。

• The Product and Retail Director is in charge of Fotografiska product strategy and merchandizing, of creative collaborations and of the management of the retail spaces both off-line and on-line. The Product and Retail Director is responsible for budgets, for the performance and the daily management of the retail activity. 产品和零售总监负责Fotografiska产品策略、商品陈列、创意合作以及线上线下零售空间的管理。此外，产品和零售总监还负责预算管理、零售业绩以及日常运营的管理。

• Our retail space aims to be a curated concept store with merchandise assortment including: Print materials, books and magazines, home-wear, fashion accessories, children, unique food and snacks, personal care, stationary, photography equipment and cool gadgets… possibly more as we see fit. The Product and Retail Director will have a large degree of freedom of bringing this to life in a way that is attractive for the very demanding Chinese gen Z customers. 我们的零售空间旨在成为一个经过精心策划的概念店，商品范围包括印刷品、书籍和杂志、家居服装、时尚配饰、儿童用品、独特食品和小吃、个人用品、文具、摄影设备和酷炫小玩意等等，甚至更多。产品和零售总监将有较大的管理的自由度，以吸引挑剔的中国Z世代顾客。

Product Strategy, Merchandizing and Collaborations

产品策略、商品陈列和合作

• As buyer, you will source remarkable local merchandise to elevate the retail experience and merchandise strategy and establish the store as an inspiring destination that forms part of the overall experience, with a range of products that reflects the range & interests of Fotografiska’s guests, mission, values and focus on photography. You will constantly look at new products/retail concepts to get inspiration from and to develop your intelligence network. 作为商品采购者，您将寻找独特的本地商品，提升零售体验和商品陈列策略，确保店铺成为一个鼓舞人心的目的地。您将不断寻找新的产品和零售概念，以获取灵感并建立您的人脉网络。

• You may develop a system of consignment partnerships that allows to test new products attractiveness and help us decide whether we need to take an inventory risk. 您需要建立代销机制，测试新产品的吸引力，帮助我们决定是否需要承担库存风险。

• You will work hand-in-hand with the global purchasing organization to source all FG branded merchandise and potentially develop new range of products that may be sold throughout the network of Fotografiska museums worldwide. 您将与集团总部的采购部门密切合作，采购所有Fotografiska品牌商品，并有可能开发新的产品系列，供应至Fotografiska全球展览馆网络。

• You will drive an ambitious and high-frequency creative collabs / drops program with local designers, emerging cool brands and artists – in particular in conjunction with our exhibition and programing schedule. 您将积极推动与本地设计师、新兴潮牌和艺术家的创意合作和发布计划，特别是与我们的展览和活动安排相结合。

• You will develop and execute a merchandizing, window display and event activity strategy that attracts attention and makes our retail space highly “social media” friendly. 您将制定并执行商品陈列、橱窗展示和活动策略，以吸引眼球并使我们的零售空间在社交网络上产生影响。

Off-line store management

线下零售商场管理

• You lead the retail sales team: Recruit, train, develop and supervise an small retail team whose attitude has the “openness and friendliness” of Fotografiska.您将领导零售销售团队：招聘、培训、发展并监督一支态度积极、友好开放的小型零售团队。

• You will work closely with Operations and Guest Services to ensure that the first floor provides guests with an exceptional first impression and enduring memory. 您将与运营和客户服务团队紧密合作，确保展览馆的一楼为客人提供卓越的第一印象和持久的记忆。

• You will work closely with the Director of Finance to establish and maintain budget, analyze data, inventory control, ordering, projections, statistical and financial records - in order to maximize profitability and meet sales targets. 您将与财务总监紧密合作，制定和维护预算，分析数据，控制库存，订购商品，预测销售情况，并通过这些手段最大限度地提高盈利能力并实现销售目标。

• You will do the oversight of retail cash handling (if there is any left!) and P.O.S. system. Work closely with Director of Finance to design and integrate systems and track revenue. 您将监督零售现金管理（如果有的话！）和销售收银系统。与财务总监密切合作，设计和整合系统，并跟踪收入情况。

• Oversight of inventory management and stock control - ensuring inventory levels are monitored and discrepancies identified and developing strategies to minimize loss and discrepancies. 监督库存管理和库存控制，确保库存水平得到监控，发现差异，并制定策略以尽量减少损失和差异。

Online store management

线上商店管理

• Develop a specific merchandizing approach for the online store / ensuring that we display merchandize to the level required by “a photography museum.” 为线上商店制定特定的商品陈列方法，确保以“摄影展览馆”的要求展示商品。

• Develop the digital strategy to promote the development of the on-line sales, including through KOP partnerships, live-streaming activities (including from the museum), performance marketing and affiliation. This will be done in partnership with the marketing team. 制定线上营销策略，推动线上销售，包括通过与KOP伙伴合作，直播活动（包括展览馆内的直播），性能营销和关联营销等手段。这将与市场营销团队合作完成。

• Use CRM to reactivate and generate recurring traffic from possible existing clients. 使用CRM系统重新激活和吸引现有客户的重复流量。

• Supervise our external vendors for the ordering, supply chain and returns.监督外部供应商的订购、供应链和退货事务。

Qualifications:

• You have “incredible” taste and an intuition for what is the hit product “Now” – this is a passion that permeates everything you do. 您具备“非凡”的品味和对当前“热门产品”的直觉，这种热情贯穿您的工作。

• You most likely have worked for a concept / multi-brand retail brand for at least 5 years, with a strong exposure to sourcing and merchandizing. This could be an online or offline experience, ideally a combination of the two. 您可能在概念/多品牌零售品牌工作过至少5年，具有较强的采购和商品陈列经验。这可能是线上或线下的经验，最好是两者兼具。

• You have a practical business sense and a fast learner/builder. 您具备切实的商业敏感度，能够快速学习和建设。You have a strong sense of what engages the target audience of Fotografiska (20-30 yo female, heavily engaged in social-media, looking for inspirational products) and more importantly how and why they purchase what they do.

• 您对于吸引Fotografiska目标受众（年龄在20-30岁之间、社交媒体活跃、寻找灵感产品的女性）有着敏锐的感知，更重要的是，您了解他们购买产品的方式和原因。

• You are highly autonomous and accountable for the results – thinking like a highly reactive, customer driven small business person.您具备高度的自主性和对结果负责的意识，思考方式像一个反应高度灵敏、以客户为导向的小企业经营者。

欢迎加入我们！请发送简历至：

jennifer.jiang@fotografiska.sh 并备注职位。

About Fotografiska

Anything but an ordinary museum. Fotografiska is becoming a global cultural institution with  already three locations (Stockholm, New-York and Tallin) to be complemented by expansion in Shanghai, Berlin and Miami. 

Fotografiska’s goals are simple: to inspire a more conscious world through the power of photography, to bring people together, raise awareness and create positive change. The museum showcases the greatest photographers, whether they’re emerging artists or already established internationally. 

Slated to open in the second half of 2023, Fotografiska Shanghai, is the brand’s first Asian flagship and “port of entry” into the region. Beyond Shanghai, the objective is to demonstrate the scalability of the integrated concept of Fotografiska by opening three additional museums in China within the next four years and developing a large and engaging presence. 

并非寻常之展览馆。Fotografiska正在逐渐发展成为一家全球文化机构，目前已在斯德哥尔摩、纽约和塔林设有三个场馆，而在上海、柏林和迈阿密的扩张计划即将启动。

Fotografiska的目标非常简单：通过摄影的力量激发更加有觉知的世界，聚集人们的心灵，唤起意识并创造积极的变革。我们的展览馆展示着最伟大的摄影师作品，无论是新兴艺术家还是在国际上已经崭露头角的艺术家。

预计于2023年下半年开幕的Fotografiska上海将成为该品牌在亚洲的首个旗舰，也是进入该地区的重要门户。而除了上海，我们的目标是在未来四年内在中国开设另外三家展览馆，以展示Fotografiska整合概念的可扩展性。