E-Commerce & Retail Manager 电子商务零售经理
E-commerce & Retail Manager
电子商务零售经理
主要工作内容:
负责自营网店、线上电商平台网店以及展览馆内实体店铺的运营规划、日常运营、关键业务指标达成和提升
选择和开发符合关键品牌调性的商品,开发一系列配合当前摄影艺术展览的优质商品;
根据公司战略目标和年度经营计划,制定电商渠道及实体店铺的运营策略,实施并监督执行
整体规划和管理各个电商平台(天猫、淘宝、京东等)的营销推广、内容策划、呈现设计、对客服务、物流等环节,达成销售目标
制定月度运营计划,细化线上商店的具体销售计划和促销活动计划
深入进行营销数据分析、评估渠道效果,提出优化建议
统筹线上线下店铺的商品管理、价格管理、库存管理
合理分配全年预算,对各项费用进行分析和管控
根据实际销售数量及目标销售量合理确定和执行采购计划
岗位要求:
本科及以上学历
掌握电子商务的运营模式和流程
熟悉淘宝、天猫、京东等主流电商渠道的运营环境、交易规则
独立运营网上店铺的经验
市场敏感度、数据分析能力
优秀的中英文沟通能力
Main Responsibilities:
Select and develop branded merchandise in line with key brand identity for both online and onsite shop
Develop a range of exhibition merchandise reflecting current exhibitions and focus on photography
According to the company's strategic goals and annual business plan, formulate the operation strategy of the e-commerce channels, implement and supervise the implementation
Plan and manage marketing promotion, content planning, presentation outlook, customer service, and logistics at various e-commerce platforms (Tmall, Taobao, etc.) to achieve sales goals
Develop a monthly operation plan, refine the specific sales plan and promotion plan of the online store
Conduct in-depth marketing data analysis, evaluate channel effects, and propose optimization suggestions.
Implement product management, price management, and inventory management for both online and offline stores
Strategic allocate the annual budget, analyze and control various expenses
Determine and execute the purchase plan according to the actual sales volume and target sales volume
Qualifications:
Bachelor’s degree or advanced degree
Familiar with the operation model and business process of e-commerce
Understand of transaction rules of mainstream e-commerce channels such as Taobao, Tmall, and JD.com
Market sensitivity, data analysis skills
Excellent communication skills in both Chinese and English
Proven experience in working with main EC platforms
欢迎加入我们!请发送简历至:
jennifer.jiang@fotografiska.sh并备注职位。